Research & Discovery

• Current State Analysis: We examined where users faced difficulties in the previous version of the website (e.g., finding products, navigating the purchase process, or placing orders).

• Competitor Analysis: Several similar domestic and international websites were analyzed to identify their strengths and weaknesses.

• Interviews & Personas: We conducted interviews with users and defined the main personas — farmers and investors.

Methods Used: User Research, Persona Building, Competitive Analysis

Strategy & Requirements

• Redesign Objectives: Create a user-friendly structure, clarify the platform’s purpose, and improve access speed to key services.

• User Flows: Developed user flows for essential paths such as project introduction, investment process, and order placement.

Methods Used: User Flow Mapping, Feature Prioritization

Wireframing & Prototyping

• Designed low-fidelity wireframes to define the structure of key pages.

Methods Used: Wireframing

UI Design

• Defined a color palette aligned with the brand identity.

• Selected readable and practical typography.

• Designed custom icons and graphic elements.

• Created a design system to ensure visual consistency across all sections.

Methods Used: Design System, Visual Design Principles

Testing & Iteration

• Conducted usability testing with real users.

• Reviewed page loading speed and optimized image assets.

• Applied final refinements based on team and user feedback.

Methods Used: Usability Testing, Iterative Design